Focusing Effect

Focusing Effect

We tend to overestimate the importance or impact of information that readily comes to mind when making decisions. As a result, our decisions and judgments may be skewed, and we may overlook other important factors.

Unlike some other biases we’ve covered, the focusing effect doesn’t have a singular point of origin that is as clearly documented as other cognitive biases. It evolved from the broader discussions about how individuals give disproportionate weight to certain aspects of their experiences when making decisions.

This bias is closely related to the concept of “what you see is all there is” (WYSIATI), a term coined by Daniel Kahneman. WYSIATI describes how people tend to rely on readily available information and ignore what they do not see or consider. Kahneman and Tversky’s work has revealed how cognitive biases like the focusing effect can lead to systematic errors in judgment and decision-making.

In practical terms, the focusing effect can manifest in various ways, from personal decision-making to more significant leadership decisions. For instance, when evaluating a job offer, one might focus solely on salary without considering factors like work-life balance, company culture, or career growth opportunities. Such a narrow focus can lead to regrettable choices.


The focusing effect can have major implications for our personal and professional lives. It can dramatically influence how we make decisions about our own lives, such as career decisions, and it can also significantly impact how our teams make decisions.

This effect can lead us to focus on narrow aspects of a decision. For example, when deciding whether to take a job offer, we may focus on only one aspect, like salary, while ignoring other important benefits like health insurance, retirement benefits, or work-life balance. Focusing only on salary can lead to long-term implications if poorly thought through.

When it comes to team dynamics, the possibilities of falling for the focus effect are almost infinite. Teams may pay special attention to what senior leadership has said while ignoring other, more immediate concerns that could have more significant implications in the short term.

By recognizing the focusing effect and actively working to counteract it, we can make more balanced, holistic decisions.

🎯 Here are some key takeaways:

Be aware of your narrative

Recognize that your brain creates stories around information you receive. Question these narratives to avoid bias. Consider how your personal experiences might be shaping your interpretation.

Avoid confirmation bias

Don't just seek information supporting your beliefs. Actively consider contradictory evidence and give it equal consideration.

Seek diverse perspectives

Consult with people with different expertise to broaden your understanding. This can reveal blind spots in your thinking and lead to better decisions.

Beware of availability cascade

Remember that the frequency you hear about a topic doesn't necessarily increase its importance. Regularly reassess the true significance of issues, especially those that dominate conversations.

Take a step back

Regularly zoom out to evaluate the broader context and avoid fixating on specific details. This helps maintain perspective and ensures you're addressing the most important aspects.

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