10. UX? UI? UX/UI? with Jeff White

Sometimes you need a second opinion

I met Jeff White a couple of months back on LinkedIn. Jeff is a UX veteran with 20 years of experience in the design industry working on products like Alexa for Amazon and running his own software shop since 2014, Stepladder out in Seattle.

He and I got to talking about the podcast and I said something like “I’d love to know what you think.”

Several episodes back I talked about how I define UX. I also used some pretty exaggerated language when I said something like “my eyes roll into the back of my head” when I hear people say “UX/UI.”

Well, after that episode Jeff called me out. He sent me a message and he said something like: “I agree with some things you said, but I couldn’t disagree more with other things you said.”

So…

I thought: Let’s get him on the show to talk about it. So, I’m excited to get a different perspective on UX/UI from someone with a background in agency and consulting work.

Join me this week for my first-ever guest where Jeff and I kick around what it means to be a “UX/UI” designer, designer titles, and a bunch of other stuff.

Helpful Links:
• linkedin.com/in/jwhiteux
• Stepladder | Seattle
• 04. How Do You Define UX? Does It Matter?

Jeff White
Founder and Head of Design @ Stepladder

About Jeff

Jeff White is a UX designer and entrepreneur. Over his 20-year career, he’s worked with big tech companies like Amazon and Motorola, tiny seed-stage startups, and about everything else in between. He’s been an in-house employee, startup co-founder, and founder of Stepladder — a UX and Visual Design firm he started in 2014. Jeff also writes on LinkedIn where he shares advanced tips that help designers excel in their careers.

Connect with Jeff on LinkedIn

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