53. Unlocking the Product Potential in Freelancing with Philip Wallage

How do you break free from the time-for-money trap in freelancing?

This week, I sit down with Philip Wallage, a seasoned freelancer turned productizing superhero. Philip has mastered the art of productizing freelance offerings, and he’s here to share his wisdom. With years of experience under his belt, Philip has navigated the ups and downs of freelancing and come out on the other side with a scalable business model.

In our conversation, we cover everything from the initial steps of identifying a productizable service to the nitty-gritty details of market research and customer validation. Philip also opens up about the challenges he faced during his transition and how he overcame them.

Philip walks us through his journey, detailing the mindset shifts required to make the leap from freelancing to productizing. He shares the challenges he faced, the mistakes he made, and how he overcame them to build a more sustainable and profitable business model.

If you’ve ever felt stuck in the freelance loop of trading time for money, this episode is your roadmap to freedom.

Philip provides actionable insights and practical tips that you can implement right away to start your journey towards a productized business.

So, buckle up and get ready for an enlightening conversation that could very well change the way you approach your freelance business.

Whether you’re a seasoned freelancer or just starting out, this episode is packed with golden nuggets that will help you transform your business and your life.

Helpful Links:
• Connect with Philip on LinkedIn
• philipwallage.com

Topics:
• 07:23 – The problem with hourly rates
• 11:16 – You’re limiting your earning potential
• 13:37 – You are never really billing 40 hours each week
• 14:41 – An example of hourly vs product
• 17:25 – Examples of productizing freelance
• 21:26 – How do you become the only one doing a thing?
• 25:59 – Freelance isn’t just small business owners
• 26:59 – It doesn’t have to be completely unique, you just have to find someone to pay
• 29:20 – Explore multiple products in your arsenal
• 32:09 – Escape feeling like you have to do everything.
• 37:35 – Be aware of your own strengths and weaknesses
• 40:19 – Risks of productizing
• 43:49 – Automation is your friend
• 53:06 – Philip’s parting advice

Philip Wallage
UX Designer, Entrepreneur, Freelancer, Productizer

About Philip

Philip Wallage is a dedicated advocate for creative freelancers, providing practical solutions and support to overcome challenges in building and sustaining successful businesses. With firsthand industry experience, Philip understands the unique struggles faced by freelancers who are passionate about their work but overwhelmed by entrepreneurship. Through his expertise, he helps freelancers navigate complexities while maintaining their creative focus. Philip’s step-by-step approach helps freelancers develop compelling offerings, leverage their strengths, and achieve their goals for thriving and sustainable careers.

Connect with Philip on LinkedIn

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