74. To Niche or Not to Niche? That Is the Question with Laura Baker

Can embracing a broad skillset unlock new opportunities and help future-proof your design career?

Laura Baker’s diverse experience has given her a unique perspective on the generalist vs. specialist debate that often plagues UX designers. Her background in industrial design helped underscore the benefits of a generalist approach.

Laura highlights that the generalist vs. specialist debate persists throughout our entire career. This isn’t something we think about once and never revisit again. She shares strategies for how designers can proactively manage their career development, whether they’re working as contractors or full-time employees.

Laura also highlights the power of working within diverse, cross-functional design teams, and how tapping into the unique strengths of your colleagues can amplify your own growth and skill set. By cultivating a T-shaped skillset, designers can position themselves as invaluable assets.

This conversation is a must-listen for anyone seeking to navigate the often-confusing landscape of UX design careers. Laura’s insights and personal experiences provide a valuable roadmap for designers of all levels to discover the path that aligns with their own goals and strengths.

Topics:
• 07:39 – The job title conundrum
• 11:08 – Why is this conversation is important?
• 16:15 – The state of the market is looking for generalists
• 26:24 – Going broad first before you select a specialty
• 32:31 – Generalist can help broaden your network
• 40:52 – Focus on what makes you happy
• 43:25 – Contractors won’t generally get training
• 45:55 – Help your manager help you grow
• 51:42 – Shadow the people who have the jobs you want

Helpful Links:
• Connect with Laura on LinkedIn

Laura Baker
Global Design Director @ Fearless™

About Laura

With a background in Industrial Design, Laura has spent the last few years working with notable design agencies in the UK and the US, leading and building embedded design teams and project work within highly complex organizations. She has a wealth of experience in consulting and providing strategic thinking and execution across e-commerce, education, pharma, and financial clients. She joined Fierce to kick off and oversee Service & Business Design, UX, and User Research across the company and now oversees the Design across the agency.

Connect with Laura on LinkedIn

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