95. Embracing Your Authentic Personal Brand with Anaïs Wittrock-Roske

Can crafting an authentic personal brand transform your design career and open doors you never thought possible?

This week, we dig into the psychological aspects of personal branding with Anais Wittrock-Roske, a UX designer who transitioned to UX design from a career in nursing. Anais shares her insights on the mental hurdles many professionals face when developing their personal brand, particularly in the tech industry.

We explore the concept of “cringe mountain” – the psychological barrier that prevents many from effectively promoting their skills and experiences. Anais discusses strategies for building the confidence necessary to authentically showcase one’s expertise in UX design.

Whether you’re new to UX design or a seasoned professional looking to elevate your career, this episode provides valuable insights into the psychological dynamics of personal branding and how to leverage them for career growth.

Topics:
• 04:42 – Anais’s origin story
• 16:05 – Think of yourself as the product
• 16:32 – If you don’t tell people who you are, they’ll decide for themselves
• 22:41 – reframe it as a positive way to influence the conversation about yourself
• 23:45 – Present your work like you would your colleague’s work
• 25:03 – What is personal brand NOT
• 33:10 – You need to get over cringe mountain
• 45:49 – Tactics to start thinking about personal brand
• 46:33 – Think about what legacy you want to leave behind

Helpful Links:
• Connect with Anais on LinkedIn

Anaïs Wittrock-Roske
Trauma Nurse turned UX Designer // President of UXPA, MN

About Anaïs

Anais, a dedicated nurse turned product leader, excels in both saving lives and crafting exceptional products. Her leadership extends to cultivating high-performing teams with expertise in product strategy, UX, consumer behavior, human-centered design, and team development.

Connect with Anaïs on LinkedIn

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