Clustering Illusion

We tend to perceive patterns in random sequences of data or events, even when there’s no actual correlation or causal relationship present. This bias reflects our brain’s tendency to seek order in randomness.

What’s the opportunity cost of seeing patterns in random data?

In this episode of Cognition Catalog, we dig into the clustering illusion. We explore the dangers of seeing patterns in randomness and provide strategies to avoid falling into this cognitive trap. From recognizing our brain’s tendency to seek patterns to relying on statistical significance and gathering diverse data, this episode is packed with actionable tips to help you make better decisions when analyzing user data. Stick around to learn how to combat this common bias and avoid costly mistakes in your projects.

To explore more about the social comparison bias, don’t miss the full article on the Cognition Catalog!

Don’t forget to subscribe to the newsletter to be the first to know when new episodes drop!

Join me every week for insights on a new cognitive bias!



Thanks for listening! We hope you dug today’s episode. If you liked what you heard, be sure to like and subscribe wherever you listen to podcasts! And if you really enjoyed today’s episode, why don’t you leave a five-star review? Or tell some friends! It will help us out a ton.

If you haven’t already, sign up for our email list. We won’t spam you. Pinky swear.

Get a FREE audiobook AND support the show
Support the show on Patreon
Check out show transcripts
• Check out our website
• Subscribe on Apple Podcasts
• Subscribe on Spotify
• Subscribe on YouTube
• Subscribe on Stitcher

Support my caffeine addiction

Meet your host

Jeremy Miller

Designer // Host // Mentor

I’m Jeremy. I’m a product designer from New Orleans. Here are some things I want you to know about me:

But most importantly, I know you can’t build great software without great relationships.

So join me here and learn about how to build truly great software.

Type at least 1 character to search